Windows 8 is the first version of Windows since XP to require a product key for installation. Below are a number of ways to get a free product key for the consumer preview.
The easiest is to use the public product key on the Windows 8 FAQ:
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You can also get a key by running the Consumer Preview installer on the main download page.
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For those of you that are part of the Windows Ecosystem Readiness program (BUILD Conference) located on Microsoft Connect, you can request a key with this link.
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